Why your hook loses 60% of viewers in 2 seconds

The first frame is the whole ad

Most drop-off happens in seconds 0-3. Win that window or the rest of your video does not matter.

• Big readable text on frame one
• Movement immediately
• It has to land with the sound off

No hook, no brief.

What we do about it

We design the hook before the cut, and we test three of them when you order the variants add-on.